It all started on a dreary, grey day in England back in the early 1990s when my shy, introverted mother, uncharacteristically took herself off on a three week course to learn how to wear colours and styles that flattered her.
Well! What a transformation. Not only in my mother's appearance, but also in her level of self confidence.
So then I was hooked by the magic of that transformation - and years later I qualified to become an Image Consultant myself.
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Since then, I've worked with hundreds of women on their personal colour, style and image over the years. And I love every moment. It's such a buzz watching the transformation - and running my own small business!
In my business I always ask my clients why they chose me over the many other image consultants in Perth, Western Australia.
Invariably they've told me it's because my website and digital presence 'spoke to them'.
Having a background in marketing communications and public relations has given me a good understanding of the importance of our personal image as the face of our business.
After all, people do business with people they feel they have a connection with. So asking my ideal clients why they chose to work with me, confirmed that my vision for my business and personal brand was, well, spot on!
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I luuurve the world of small business. It's exhilarating, challenging, exciting, frightening, and rewarding on so many levels. In fact, I love immersing myself in small business so much that I became a founder member of the Perth Hills Women in Business!) (Join us if you're local!)
Working alongside other women in small business, I've realised that generally, small business owners are either good at working in their business, or promoting other people's businesses - but rarely feel comfortable promoting themselves within their own business.
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So that's the story of how and why I came to be the image consultant who helps women feel more comfortable in their bodies, and stronger and more confident in their lives.
If you'd like a helping hand with your image, get in touch! I'm always up for a chat: firstname.lastname@example.org